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November 14, 2003
By: TOM BRANNA
Editor
Boots has struck a deal with US retail giants Target and CVS to open branded areas in their stores, according to a recent report in RetailWeek. Sources say the is one of the most ambitious international initiatives yet by the UK-based retailer since its decision to abandon the opening of stand-alone stores overseas.Boots-branded sections carrying No 7 and Botanics products will make their debut in a limited geographical trial, focused on the East Coast and Denver, next spring. The U.S. chains wi...
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